The Dyslexia Coach
The Dyslexia Coach is a start-up business aimed to help and support those with dyslexia, increasing their confidence and strategies. As a new business, they required logo design, website, and print materials. Aiming at those with dyslexia they were keen to use bright colours and to keep the concepts creative, as this is something those with dyslexia are often drawn towards. The logo was based around a tree and sunset to symbolise growth. The main image we used of the path was to symbolise direction, leading down a path to a better way of managing dyslexia. The website followed both of these themes and the colours followed suit, we also used torn of edges rather than straight lines, this was to create a more creative mood opposed to “boxing” everything in.