Taralay Impression Control Campaign
Taralay Impression Control was a new product for Gerflor for 2018 and required a complete advertising campaign. The target audience for these adverts was predominantly architects; with this in mind, they needed to be bold and eye-catching. Two series of adverts were created from colour swatches from the flooring range, the first five were based on a clever play on words using landscapes as the backdrop. The second played off the word “impression” I illustrated iconic landmarks as these monuments have created a lasting impression on the world.
The final pieces were published in well known architectural magazines such as RIBA J, ABCD, Architecture Today and FX Magazine. They have also been worked into social media and a monthly e-bulletin in which once a month one advert features as an animated GIF.
To view these GIF’s follow this link – https://www.thestudio4.co.uk/gerflor/gifs.html
This project was short-listed for the “Best use of advertising” by the Constitution Marketing Awards 2018.