Anthony Rex Graphic Arts
Anthony Rex Graphic Arts

Loophole

Loophole is a brand that takes corporate language and translates it by removing the long winded technicalities and legal jargon and replaces it with a visual to expose what really lies beneath some company practices. These visuals have been created using just two elements, one being a thread and the other paper. The thread represents actions by these corporations that can’t be seen. The paper represents things we can see, whether these are actions, laws or companies they are tangible.

  • Main image1
  • Main image2
  • Main image3